One example is Pat Flynn’s Smart Passive Income email list. I have unsubscribed from hundreds of newsletters, but there are a few that I have stuck with over time. Make Your Emails Something People Look Forward To I give a unique, personal update via email and share the details on the blog. Sharing my online income reports each month also gives subscribers a reason to come back to my site each month. While that may seem crazy in a world where money talk is still a faux pas, by sharing my successes and failures, I am showing readers my true colors, further building trust. In fact, I go so far as to publish how much money I earn each month on my website. My email subscribers trust me because I am honest, transparent, and genuine. By mixing things up and keeping it interesting, I have seen my email open rates increase and my list size grow. Some focus on a specific tool that can help people save time and money, while others focus on “homework” readers can participate in to level up their finances. In my email series for new subscribers at Personal Profitability, I have some short emails and some long emails. Don’t be repetitive and boring, be useful and fun. If you use the same template again and again and again and again and again and again and again, you will see more and more readers clicking the unsubscribe link at the bottom of your emails. If you really change the game for someone, they might even become an online evangelist helping spread the word about your business. ![]() The more helpful you are, the more loyal they will be. If you help your subscribers regularly, they are sure to come back for more. Either include something useful for your target audience in the email text or point readers to another resource on the web, maybe something new on your blog, that will help them succeed. Always try to be as helpful as possible each time you send a message to a subscriber. If you are helpful, users will start to trust and enjoy hearing from you. Instead of starting with a sale, start by thanking them for being a part of your list and giving them the free giveaway they asked for. In fact, that is the biggest reason to have an email list for most brands, but it takes time to build the trust for someone to want to spend money on your product or service. If someone signs up for your list to get a free eBook, the first thing you do shouldn’t be asking for money. The most popular methods to build lists today revolve around giveaways and freebies. People sign up for your email list for a variety of reasons.
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