![]() In some cases, they can only progress if they enter the correct answer. Similar to the “choose your own adventure” books that were popular in previous generations, learners move through the scenario by choosing from options at each branching opportunity. Using interactive videos in Scenario Builderįor an even more interactive experience, you can create branched learning scenarios with ThingLink’s Scenario Builder. This video below shows just how easy it is to any visual media interactive with ThingLink. (Read more about the different tags and how they work in ThingLink here.) The tags appear as an overlay to your video when the viewer clicks on them, images, text, videos, embedded websites and apps, and even 3D objects will appear as a popup within the video frame. ![]() (You can read the full specification for videos here.) Simply upload your video as an MP4 file to the editor, and embed tags anywhere in the video for rich media annotation. It’s incredibly easy to add interactivity to your videos with ThingLink. Create engaging video content with ThingLinkįor the best interactive video experience for complete beginners, you need a platform with simple and intuitive functionality. This data can help you understand the preferences of your viewers or learners, helping you optimize the content of future videos. You can gather information about your viewers’ behaviors and preferences, such as which choices were made, where they clicked, or how long they engaged with the different elements. Interactive videos can also provide valuable data insights. When viewers come across an interesting interactive video, they are more likely to share it with their friends, colleagues, or followers – increasing its reach. Interactive videos tend to have a higher chance of being shared on social media platforms due to their engaging nature. This example below is part of a wider campaign by Orange. You could also create a shoppable video in this way – with links to products or services. This interactive approach enhances the viewer’s purchasing journey, leading to improved conversion rates and sales. By integrating interactive elements like product demonstrations, clickable links, or interactive hotspots, viewers can explore and learn more about products or services. Interactive video marketing can be used as a tool to drive conversions and sales. Viewers can answer questions or complete challenges while watching the video, providing an interactive learning experience or testing their understanding of the topic. By actively participating in the learning process, viewers are more likely to retain information and have a deeper comprehension of the content.Īs well as embedded information within the tags, your videos might incorporate quizzes, assessments, or knowledge checks within the content. ![]() Interactivity in videos can be a powerful tool for education and training purposes because it facilitates what is known as “active learning”. Benefits of interactive video for education, training and learning Interactive videos keep viewers involved and interested, leading to increased engagement and longer viewing times. Whether you are creating educational video tutorials, or creating videos as part of your marketing strategy, interactive video provides an immersive and engaging experience for your audience. The example from ThingLink below shows how this works! What are the benefits of making interactive videos? These can be areas or objects that viewers can click on to reveal additional information, or open a link. Interactive videos generally include hotspots or clickable elements. For this reason they are ideal equally for learning/educational, and marketing/ecommerce purposes – both of which require the end user to be highly engaged with what they are viewing. ![]() Interactive videos are multimedia experiences that allow viewers to actively engage with the video content. Let’s get started! What are interactive videos?
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